What is Social Media Marketing and why it’s important for your business?

Social Media Marketing: Social media marketing which is also called SMM, is an important way of internet marketing that involves creating and sharing content on social media networks to achieve your marketing and branding goals. Nowadays Social media marketing includes lots of things activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.

It is an efficient, effective and powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! A Great social media marketing can bring remarkable success to your business, creating loyal brand advocates and even driving leads and sales.

Social Media and Marketing: Start with a Plan! Depends on your business goals and your business product or services the social media marketing campaigns will be different. Starting a social media marketing campaign without a social strategy in mind is like wandering through a forest without a map—you might have fun, but you’ll probably get lost.

In the below, here are some questions those keep in everyone mind when you go for social media marketing:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

The type of your business should be a major factor that how you drive your social media marketing.

For example, e-commerce or travel industry or business, being highly visual, can get a lot of value from an active presence on Instagram or Pinterest. A business-to-business or marketing company might find more leverage in Twitter or Linkedin.

How Social Media Marketing Can Help You Meet Your Marketing Goals

Now a day’s social media marketing can help you by boost your business and achieve some targets, such as:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive brand association
  • Improving communication and interaction with key

The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list!

Why Social media marketing is important:

The whole marketing landscape has changed with the introduction of Social Media. New avenues were opened for marketers that before did not exist or were too complicated. In present days we have an easy to use and powerful tools at our hand that can share a piece of content all over the world in seconds.There are lots of people use social media for personal reasons, like chatting, gossiping

There are lots of people use social media for personal reasons, like chatting, gossiping, etc., but now if you are not using it for business reasons you’re already behind. You will be surprised how using Social Media can reach into other parts of your marketing strategy.

Driving Traffic:

It is a common fact that everyone who actually owns a website wants to increase their traffic; Social networks top the list of site referrals.  Not to mention that they triumph in time spent on site, as well.

The primary purpose of Search Engines used to be the sole focus for driving traffic and marketers allocated all their resources there. SEO still exists, but it has now become more social.


With every coming update to a search engine, more social results are being integrated. Whether it is using Facebook or Google using Google +, algorithms are not taking social results into account.

Even Social networks themselves are becoming search engines. For example Facebook’s graph search or Twitter being a real-time search engine.

Your efforts through social will become more significant in your SEO strategies. You can no longer do one and not the other without compromising your results.

At XeonBD we also have plans for implanting SEO for your business, check out our SEO Plans at https://www.xeonbd.com/seo


We all know that for any ongoing business communication is important but active involvement or engagement with the customer base can actually lead to improved reputation. Social allows brands and user to interact freely and quickly.

The brand takes on a personal role and becomes a member of a conversation. Resulting exposure can develop a quality brand image.


With every profile being unique, businesses can give brands a personality on social networks. How they interact, the look and feel of the profile, all encompass the general characteristics of the brand. Nowadays for many businesses, the importance of social profile vitally increase than your company website.


At the forefront of social is mobile, because most of the social activity that is being done is being done through a mobile device. Now in the whole world mobile device is commonly using and maximum internet activity is being done through mobile devices; plan accordingly when developing your social strategy.

Everything on a mobile device can be shared with any social network, take that into perspective. Your website most likely will be viewed through a mobile device, be sure it is compatible and offers the viewer a positive experience.

Looking to have detailed assistance about implementing social media and online marketing in marketing? Get more information about social media or even online marketing strategies and how to use it for your business by involving XeonBD’s Online marketing solutions at https://www.xeonbd.com/online-marketing-solution. You can also contact us at sales@xeonbd.com that we can help you to boost your business.



Loading Likes...
Pankaj Roy: XeonBD, Suite 2A, House 231, Road 06, Mohammadi Housing Limited, Mohammadpur, Dhaka 1207, Bangladesh Web: http://www.xeonbd.com | Blog: https://blog.xeonbd.com | Telephone: +88-02-8101735 | Fax: +88-02-8101736 Sales HotLine: +88 019 77XEONBD (936623)

In order to give you the best experience, our website uses cookies.